Great New Stores Are On the Way to The Avenue Viera

June 9, 2025 – The Avenue Viera has announced new additions coming to Viera, although some open dates have not yet been revealed.

The new stores that are on the way include:

Clothing brand Tommy Bahama, jeweler Kendra Scott and Let’s Plant It, an interactive plant store.

These new additions join some others that were previously announced: American Eagle and its sub-brand Aerie— a clothing and accessory retailer and coastal-themed apparel brand Southern Tide. Although not officially announced, Orlando Business News has reported building permits filed May 19 for a Trader Joe’s grocery store at The Avenue Viera, in the location Michael’s currently occupies. Michaels announced closing is July 17.

According to Todd Pokrywa, president of The Viera Co., the investment at The Avenue Viera “is aligned with the strong demographics, including high household incomes, and the continued growth numbers in the master-planned community.”

What’s in store for the stores:

Trader Joe’s is a popular grocery store chain known for its unique and diverse product selection, competitive prices, and friendly customer service.

American Eagle Outfitters (AEO) is a global specialty retailer offering on-trend clothing, accessories, and personal care products for young people. The company operates under its primary brands, American Eagle Outfitters® and Aerie®.

Southern Tide is an American apparel company founded in 2006 known for its coastal lifestyle aesthetic and high-quality, performance-driven clothing. They are particularly recognized for their Skipjack Polo, considered a comfortable and premium option.

Tommy Bahama is an American lifestyle brand that embodies a relaxed and sophisticated island-inspired aesthetic. It offers a wide range of products for both men and women, including: apparel, home furnishings and footwear.

Kendra Scott is a popular brand known for its jewelry, personalized gifts, and watches. They offer a variety of products, including necklaces, earrings, bracelets, and rings, featuring a range of designs and materials.

“Let’s Plant It” is a unique, interactive plant store where you can create your own plant arrangements: You can create terrariums, dish gardens, or simply pot a new plant in their wide selection of novelty planters. They offer a variety of easy-to-care-for tropical houseplants, succulents, and cacti, along with plant-themed gifts from local artists.