Sur La Table Opens First Central Florida Location at The Avenue Viera

June 6, 2024 – The Avenue Viera is thrilled to announce leading culinary retailer, Sur La Table, opened its first Central Florida location on June 6th in Viera. Sur La Table brings over 50 years of culinary expertise to the Space Coast area and will inspire chefs and home cooks throughout the region.

The Sur La Table grand opening celebration is June 15th, which will be a day filled with culinary delights, demonstrations, and exciting activities at The Avenue Viera.

The festivities begin at 9:45 AM with a traditional bread-breaking ceremony with opening remarks from the Sur La Table Team. Guests can enjoy complimentary refreshments in partnership with Bold Cup Coffee and Playa Bowls as they explore the new space. Special guest, Sophia Kaur, a renowned chef and author, will host a book signing and live cooking demonstrations showcasing the skills that made her a TikTok sensation. The celebration features fun activations for everyone with live music by Jake Salter, chef hat decorating for children, sign-ups for cooking classes and more.

“With the support of The Avenue Viera’s expertise and resources,” said Jordan Voloshin, CEO of Sur La Table, “we are excited to join this vibrant community. We look forward to collaborating with local businesses and offering engaging experiences that celebrate our shared passion for cooking with the wonderful people of Central Florida.”

Sur La Table’s new store will feature a wide array of first-class cookware from beloved brands like Le Creuset, All-Clad, and Breville, alongside Sur La Table’s private label collection. Customers can expect to find everything they need to elevate their cooking, from kitchenware to culinary inspiration.

Sur La Table’s commitment to delivering resources, knowledge, and enjoyment ensures customers walk away from each visit with valuable insights and skills. Visitors can sample coffee and treats, test drive products, and even return with previously purchased items to learn advanced techniques, making Sur La Table a true one-stop shop for all things culinary.

“We are excited to welcome Sur la Table to The Avenue Viera,” said Jeffery Law, General Manager. “This addition provides a unique destination for culinary enthusiasts. Sur la Table’s exceptional kitchenware and interactive cooking classes will bring our community a new level of engagement and inspiration.”

Visit Sur La Table for all things culinary located at The Avenue Viera, 2261 Town Center Avenue, Suite 103.

The Avenue Viera

The Avenue Viera is an open-air lifestyle destination in the heart of Viera, Florida, a 40,000-acre planned development that’s part of the aerospace industry-centric region known as the Space Coast. Located directly off Interstate 95, where Lake Andrew Boulevard and Wickham Road converge, The Avenue’s collection of more than 80 premier national and local retailers, restaurants, and services make it a favorite stop for the area’s growing population as well as the region’s many visitors. Featuring an inviting Central Park, a scenic fountain, and family-centric programming, The Avenue has been named “Best Shopping Center” by The Best of Space Coast Living for five years running. For more information, visit www.avenueviera.com and follow @theavenueviera on Facebook and Instagram.

WS Development

About WS Development: Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science innovation, and, above all else, people, WS strives to engage each community it serves with best in-class experiences, designed with our customers, tenants, and partners in mind. Established in 1990, WS is one of few vertically integrated real estate companies that conceptualizes, owns, operates, and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.

Sur La Table
Sur La Table started with a simple idea: Make good food. Share it. Do it often. Sur La Table is as close to this mission today as the day they opened their doors in Seattle’s Pike Place Market in 1972. From the beginning, founder Shirley Collins partnered with the world’s best chefs and kitchen brands to bring customers trusted tools to make delicious memories. Resident chefs teach 40,000 cooking classes a year to more than 380,000 people in kitchens and online. With stores across the US and many local cooking schools, Sur La Table is a resource for cooks of all levels. They continue to create happiness through cooking and sharing good food. Make More Gather Often. That’s their invitation.