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Viera, Fla. – Jan. 29, 2025 –RCLCO Real Estate Advisors (RCLCO) has released their list of the Top 20 Top-Selling Master-Planned Communities (MPCs) across the United States. Viera, Florida has once again taken the spot as the 10th best-selling MPC in the country for 2024.
“A Top 10 Best-Selling Master-Planned Community ranking and continued strong and steady sales, year over year, is evidence of the strength and resilience of Viera compared to many peers across the country,” said Todd J. Pokrywa, President of The Viera Company. “Viera, on Florida’s Space Coast, continues to demonstrate that its highly sought after location is more insulated to the real estate headwinds experienced nationally.”


According to the RCLCO website — to be included in RCLCO’s ranking, MPCs must have several key features. True MPCs are developed from a comprehensive plan by a master developer, incorporate a variety of housing types, sizes and prices, with shared common space, amenities and a vital public realm. The best examples of MPCs are developed with a strong vision and comprehensive plan that guide development and unify the community through distinctive signage, wayfinding, entry features, landscaping and architectural/design standards. MPCs differentiate themselves from typical suburban subdivisions in terms of scale, as well as in how they provide a means for interaction among neighbors in the sense of the word “community.”
They foster an environment within which generations can live better in terms of housing and the community environment, and many MPCs also offer educational opportunities, neighborhood shopping and services, and even employment centers to complement the residential neighborhoods. Although rooted in a vision, the most resilient MPCs have flexible master plans that are environmentally sensitive, market responsive, and nurture the lifestyles of their residents.
New home sales among the 20 Top-Selling Master-Planned Communities in Florida remained similar to the pace set in 2023, a sign of resilient demand despite headwinds that included election uncertainty, hurricane impacts, higher-for-longer mortgage rates and continued affordability challenges.
RCLCO has produced the Top-Selling Master-Planned Community Report since 1994, making it the longest-running publication on master-planned community performance in the industry.
Earlier this month Viera was also recognized by the prestigious John Burns Real Estate Consulting organization with a ranking of 23rd in the nation.


About The Viera Company
The Viera Company, a wholly-owned subsidiary of A. Duda & Sons, Inc., manages commercial and residential development of Duda’s non-agricultural property and is the developer of the master-planned community of Viera in Brevard County, Florida. The company’s integrated real estate operations include Viera Builders, Viera Commercial Properties and the Duran Golf Club. The mission of The Viera Company is to create vibrant, livable communities that are built with faith, integrity and thoughtful stewardship of the land.
Source: RCLCO