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URBAN PRIME ONE OF TRAVELERS’ CHOICE BEST OF THE BEST
October 1, 2025 – Viera’s own Urban Prime, located in Viera Town Center and well known as a unique destination for dining and shopping, has been recognized by earning 2nd place NATIONWIDE in Tripadvisor’s Hidden Gems category.
According to the Tripadvisor website, “The Travelers’ Choice Awards Best of the Best title celebrates the highest level of excellence in travel. It’s awarded to those who receive a high volume of above-and-beyond reviews and opinions from the Tripadvisor community over a 12-month period. Out of our 8 million listings, fewer than 1% achieve this milestone.”
Founder Ercan Ekinci leads a team of more than 100 people at Urban Prime in a beautiful location where excellent quality is a constant. It’s quite an achievement to be recognized nationally as the restaurant celebrates its second anniversary. (Image Credit: Tripadvisor)
Congratulations to Chef Ekinci and the entire team at Urban Prime for this outstanding recognition. We have observed Ekinci as he brings his laser-focus attention to detail to every aspect of this endeavor. Earning a national award such as this is not luck. It’s the culmination of hard work and talent. In this case especially, it is earned.
Here’s what Tripadvisor Traveler’s Choice says about Urban Prime in the Best of the Best awards:
Urban Prime offers a unique blend of fine dining and gourmet shopping, creating an unforgettable experience for its guests. The restaurant is renowned for its diverse menu, which is carefully curated by top Chef Ercan Ekinci & Prime Culinary Team using the finest locally sourced ingredients, ensuring every dish is both fresh and flavorful.
The sleek, open-concept design of the dining area provides a warm and inviting atmosphere, with an outdoor patio that offers stunning sunset views and a full bar for patrons to enjoy.
In addition to the dining experience, the attached marketplace is a haven for food lovers, offering a wide selection of gourmet groceries, including artisanal cheeses, charcuterie, wines, fresh produce, and specialty items. The marketplace also features a bakery, deli, and sushi station, catering to a variety of tastes and preferences.
Source: Tripadvisor